Alza
Shopping & Retail
Major Central European electronics and general retailer accepting cryptocurrency.
Ways to spend
Tether is the dollar most of the world actually holds. The list of shops that take it is shorter than that fact deserves, and skewed in a specific direction.
24 merchants listed 18 with a check inside 180 days Records last checked
Tether occupies an odd position in retail. By supply and by transaction volume it is the dominant stablecoin globally, and in large parts of Asia, Latin America, Turkey and the post-Soviet states it functions as the practical dollar — the thing people hold to escape a weakening local currency. You would expect merchant acceptance to follow, and to some extent it has, but not in the places or the way you might predict. The stores below are mostly crypto-native marketplaces and gift card platforms rather than conventional retailers, and the conventional ones that do take USDT tend to do so through a gateway that also handles a dozen other assets rather than as a deliberate Tether integration. Meanwhile European retail has been moving in the opposite direction: under MiCA, a stablecoin offered to EU customers requires its issuer to hold an e-money authorisation, Tether does not have one, and EU payment gateways withdrew it. The result is a map where USDT acceptance is strongest exactly where USDT holding is strongest, and weakest in the bloc that wrote the rules. If you hold Tether and shop internationally, that geography is the single most useful thing on this page.
Drawn live from the directory. Every row links to a profile carrying the sources behind the claim and the date it was last checked. Network support is stated per coin, exactly as documented.
| Merchant | Type | Network by coin | Direct or processor | How you pay | Watch for | Region | Status | Links |
|---|---|---|---|---|---|---|---|---|
| Alza | Shopping & Retail Ecommerce |
| Via Confirmo | Not documented |
| CZ, SK, HU, AT, Germany | Verified Checked | |
| Ben Watches | Watches Shopping & Retail | Network not published for any coin — confirm the chain at checkout before sending. | Not documented | Invoice / quote |
| International | Verified Checked | |
| Bidali | Gift Cards Shopping & Retail, Travel |
| Direct to merchant wallet | Hosted crypto checkout |
| International | Verified Checked | |
| Bitgild | Precious Metals Shopping & Retail |
| Direct to merchant wallet | Hosted crypto checkout |
| Netherlands | Verified Checked | |
| Bitrefill | Gift Cards Shopping & Retail |
| Direct to merchant wallet | Hosted crypto checkout |
| International | Verified Checked | |
| BJ Luxury | Handbags Luxury, Shopping & Retail | Network not published for any coin — confirm the chain at checkout before sending. | Via Triple-A | Hosted crypto checkout |
| International | Verified Checked | |
| BTC Bullions | Precious Metals Shopping & Retail | Network not published for any coin — confirm the chain at checkout before sending. | Direct to merchant wallet | Hosted crypto checkout |
| International | Verified Checked | |
| CoinCards | Gift Cards Shopping & Retail | Network not published for any coin — confirm the chain at checkout before sending. | Direct to merchant wallet | Hosted crypto checkout |
| International | Verified Checked | |
| Coinsbee | Gift Cards Shopping & Retail |
| Via Crypto payment gateway | Hosted crypto checkout |
| International | Verified Checked | |
| CRM Jewelers | Jewelry Watches, Shopping & Retail | Network not published for any coin — confirm the chain at checkout before sending. | Direct to merchant wallet | Invoice / quote |
| United States | Verified Checked | |
| Crypto Emporium | Shopping & Retail Ecommerce | Network not published for any coin — confirm the chain at checkout before sending. | Direct to merchant wallet | Hosted crypto checkout |
| International | Verified Checked | |
| CryptoRefills | Travel Hotels, Flights, Gift Cards, Shopping & Retail |
| Direct to merchant wallet | Hosted crypto checkout |
| International | Verified Checked | |
| G2G | Gaming Gift Cards, Shopping & Retail |
| Not documented | Hosted crypto checkout |
| International | Verified Checked | |
| Ginza Xiaoma | Handbags Luxury, Shopping & Retail | Network not published for any coin — confirm the chain at checkout before sending. | Not documented | Invoice / quote |
| International | Verified Checked | |
| Newegg | Shopping & Retail Ecommerce |
| Via BitPay | Not documented |
| United States, Canada | Verified Checked | |
| OffGamers | Gaming Gift Cards, Shopping & Retail |
| Not documented | Hosted crypto checkout |
| International | Verified Checked | |
| Swiss Bullion | Precious Metals Shopping & Retail | Network not published for any coin — confirm the chain at checkout before sending. | Direct to merchant wallet | Invoice / quote |
| International | Verified Checked | |
| The 1916 Company | Watches Shopping & Retail, Handbags | Network not published for any coin — confirm the chain at checkout before sending. | Via BitPay | Hosted crypto checkout |
| United States | Verified Checked | |
| DavidSW | Watches Shopping & Retail |
| Via BitPay, Coinbase Commerce, MetaMask | Hosted crypto checkout |
| United States | Payment availability may vary Checked | |
| Hero Bullion | Precious Metals Shopping & Retail |
| Via BitPay | Hosted crypto checkout |
| United States | Payment availability may vary Checked | |
| RM Sotheby's | Luxury Shopping & Retail |
| Via BitPay | Invoice / quote |
| International | Payment availability may vary Checked | |
| SEAGM | Gaming Gift Cards, Shopping & Retail | Network not published for any coin — confirm the chain at checkout before sending. | Not documented | Hosted crypto checkout |
| International | Payment availability may vary Checked | |
| Timepiece Trading | Watches Shopping & Retail | Network not published for any coin — confirm the chain at checkout before sending. | Not documented | Not documented |
| United States | Payment availability may vary Checked | |
| Wrist Aficionado | Watches Shopping & Retail |
| Via BitPay | Hosted crypto checkout |
| United States | Payment availability may vary Checked |
“Pairing not documented” means the merchant lists coins and networks without saying which go together; we do not fill that gap. Visit links go straight to the merchant’s own site and are not affiliate links.
Look at the merchants and the pattern is legible. Gift card platforms — Bitrefill, Coinsbee, CoinCards — all take it, because their customers hold it and conversion is their business. Crypto-native retail like Crypto Emporium takes it for the same reason. Newegg takes it because BitPay does.
What is missing is the European high street, and that is a regulatory artefact rather than a commercial preference. The same MiCA rules that pushed Cherry Servers to drop Tether from its hosting checkout apply to retail. A Romanian or Lithuanian shop on CoinGate cannot offer you USDT even if every one of its customers wants it.
This is the clearest case in the whole directory of policy, not product, shaping what you can buy with what.
Everywhere in this directory we warn about sending stablecoins on the wrong chain. Retail is where the warning has the most teeth, for a simple reason: the amounts can be large and the merchants are the least likely to document the chain.
USDT lives on Ethereum, Tron, Solana, Polygon, Avalanche and more. On the EVM chains the deposit
address is a 0x string that looks the same regardless of which chain it belongs to. Nothing in
your wallet will stop you sending Ethereum-network Tether to a Polygon address. The transaction
will succeed, the tokens will land somewhere unreachable, and no merchant support ticket will
retrieve them.
Two habits eliminate this entirely. Read the network label on the payment screen, then set the same network in your wallet or exchange withdrawal — not the one it defaulted to. And for anything expensive, send a token amount first, confirm the merchant sees it, then send the rest.
Crypto Emporium sells cars and watches and takes no fiat at all. There is a genuine advantage to that: the payment option cannot quietly vanish, which at gateway-dependent merchants it regularly does.
There is also a genuine disadvantage, and it scales with the price. Buying a five-figure watch with an irreversible payment from a merchant you have not dealt with before, with no card issuer standing behind you, is a materially different proposition from buying the same watch on a credit card. The convenience of paying in USDT is not the main variable in that decision and should not be treated as though it were.
Direct acceptance covers a narrow slice of what people buy. For everything else the mechanism is a gift card, and we have written up how that works and what it costs in detail.
It is a worse deal than paying a merchant directly. It is available today at thousands of retailers, which direct acceptance is not.
Shopping & Retail
Major Central European electronics and general retailer accepting cryptocurrency.
Watches
Independent dealer in neo-vintage and rare timepieces, based in London, Gibraltar, Marbella and Geneva, taking Bitcoin and Tether for every watch.
Gift Cards
Gift cards for 4,700+ brands across 100+ countries, payable with four of our tracked stablecoins on twelve networks.
Written by StablecoinSpend Editorial . Published , updated . The merchant table is generated from the directory at build time, so it reflects the current state of every record rather than a list frozen when this was written.
New places to spend stablecoins, payment trends, merchant launches and adoption news. One email, most weeks.
Double opt-in — we email a confirmation link and send nothing until you click it. Unsubscribe in one click. How we handle your address .
0 selected — pick 2 to 4 to compare
Compare